Play to Grow
A playful yet professional identity for a unique approach to business development.
A different way to grow
Play to Grow, delivered by Akela Abbott, takes a hands-on approach to helping people in business think, learn and grow through play.
As a new sub-brand, it needed a distinctive identity that captured the creativity and energy of the experience, while establishing credibility with a professional audience.
Finding the balance
The challenge was to create something playful without feeling childish, bringing together personality, creativity and professionalism.
Through collaborative discovery, moodboards and even a hands-on Playmobil Pro session, we explored how the visual identity could reflect the experience itself.
The result is a bold, contemporary brand combining a confident colour palette, clean typography and playful hand-drawn illustrations inspired by the idea of thinking with your hands.
Made to inspire
The finished identity gives Play to Grow a cohesive, recognisable visual language that feels both polished and inviting, bringing a sense of curiosity and creativity to a professional setting.
A brand that reflects the power of play and encourages people to approach thinking, learning and growth differently.
Kind words from our clients
“The result feels both polished and inviting – exactly the balance we were hoping for.”
“I’d been admiring Katie’s work for a while and when the time came to create the branding for Play to Grow, she was the obvious choice.
She has a great way of really listening to what you're trying to achieve and then translating that into something that looks and feels just right. Katie took all our ideas, some clearer than others, and shaped them into a sub-brand that genuinely captures what Play to Grow is about.
What impressed us most was the way she handled our ‘playful and professional’ brief. Playing with PLAYMOBIL in a business setting, at first glance, can risk looking a little childish, but Katie’s thoughtful design approach gave it credibility. The strong colour palette, the simple line drawings and the clean, restrained look created the professional foundation we were looking for. At the same time, the hand-drawn illustrations kept the energy tactile and playful, echoing the Pro.Play® principle of “thinking with your hands.” The result feels both polished and inviting - exactly the balance we were hoping for.
If you're looking for someone who combines excellent design skills with a genuinely lovely, thoughtful and supportive approach, Katie’s brilliant. We can’t recommend her enough.”
Deborah Tabbron & Nigel Kefford, Co-Founders - Akela Abbott Ltd
Ready to bring your ideas to life?
Whether you're launching a new venture or developing something within an existing business, let's create a brand that captures what makes your offering different.